Saturday

Why does my band keep failing?


Having trouble getting success with your band? Yeah, I don't doubt it. There is ALOT of competition out there.

A great many of the bands out there playing are not as good as you, but they bring a crowd -so they'll get booked LONG before you and 3 times as often.


Of course sound quality is important, but without a crowd, your sound doesn't matter. Here are a few tips to help you build that crowd.

1. Always make the effort to make your crowd feel special. This means take the time to LISTEN to them when they are talking to you. They believe that you are worth the cover charge and are excited to have your attention. Listen to what they have to say and engage in true conversation with them. It goes a long way.


2. We musicians are a strange lot...we are arrogant and uncompromising, but often we need reassurance that our direction is right. We can get that from an outside source or build it in ourselves but having supreme confidence is like a poker player having an extra card.
Not Confident? GET confident.


3. Whatever you do....COMMIT to it. Don't go in tentative and apologetic. There is nothing worse than some middle-aged guy half-heartedly wandering his way through a Britney Spears, Taylor Swift, or Adele song. You're thinking of singing "Let it Go"? BELT it out. Some people might hate it, but at least they will respect the courage you had to give it your all. When I sing "Baby, One More Time" I give it all I've got. If passion pays the bills....my bills are paid: and everyone in the room knows it.

4. Stop compromising on the members you choose for your band. Wait for someone you gel with. Like a car, a band NEEDS a destination, guidance, and motion. If you ain't steering, why are you surprised when you end up in a ditch? TAKE CONTROL OF YOUR BAND. Lead, guide and direct it. Sometimes that comes from a mutual understanding of 'common sense'. Sometimes someone has to step up and say, "NO. We need to spend more time promoting THIS show than trying to find another one next month.". Drive your snowmobile-It's cold out there.

5.  I'll also add, wait until you're ready before you get out there. You got a gig coming up? Are you at your peak performance wise? No? GET AT YOUR PEAK. You can't afford to put on a shitty show.
Don't know if you're ready? Then you're not. Stop booking gigs and go back to the garage. You're screwing up the music scene with your out of key, off time, amateurish demeanor. GET IT RIGHT. Then get out there and kick butt.

6. BRING a crowd. Nothing attracts a crowd, like a crowd. Promote. Advertise. Be consistent with your logo. Offer incentives to your followers. Know that your niche helps you target your customer. Know your niche. Dress for your niche. Name your band for your niche. Let your niche dictate your bands 'personality'. Your niche should be painfully evident in every ad, post, pic, comment or interview you do. YOUR crowd will be able to find you, and they will be more dedicated to you than the ones just looking for something to do. A RABID following of 20 is 10 times better than a "doesn't care" crowd of 100.

Now ......Quit whining and get to work.

The 'Working' Parts (part 1)

All successful musical acts have found  a way to do more than just perform songs on stage. There's Booking, Promotion, Legal concerns and Marketing Strategies....and that's just for starters. 

Most local bands ignore these pieces of the business, or they stumble along blindly hoping to stay 'small time' so as not to call attention to copyright infringement, or licensing violations. Their marketing strategies are usually non-existent, and their best promotion ideas involve an event invitation on FB and a flyer they'll hang up on the venue door. These acts are doomed to play local bars forever.....If this is you....welcome to the 99.9%

In this article I plan to list the jobs that are involved with a successful band. Sometimes, one person deals with several of these responsibilities...and some responsibilities are completely ignored.
I'll miss some I'm sure. PLEASE comment and I'll add yours as well.

Performer- Yeah, I know: this is obviously YOU....(you little bad ass.)

Sound Technician- That's the guy who gets your sound right. It may involve setting the microphones in the right positions to receive sound from your amps or instruments and deliver them to the PA speakers. This guy would also be the one who selects the right microphone, speakers, or equipment for the application at hand. Pushing sliders around and applying reverb and compression is only a small part of this persons job.....(when he's a professional anyway).

Electronics Repair Tech - When things go bad, as they inevitably do, this person has the ability to bring that which is dead, back to life. When a tube blows during a performance, this guy can have you up and running before the next set. Bad connection on your guitar's 5 way switch? Good as new in 5 minutes. Did you set your acoustic down with the cable plugged in and now there's a horrible 'popping sound' every time you move? Yeah. This is the guy that turns 'spilled beer and bad habits' into 'not a problem'.

Part 2

What is Mid Ga Live?

I'm glad you asked. MidGaLive is now a brick and mortar live music venue for all of you fresh local bands who need a place to gig....But...